The Fall of Advertising and the Rise of PR

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P00202S

HG832MBC

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Available

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Call Number

HG832MBC

Publisher

: ., 11-05-04

Collation

Text

Language

English

ISBN/ISSN

9780060081997

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NONE

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Specific Detail Info

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Statement of Responsibility

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at

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